On 13 November, Piguet Galland received three distinctions at the 2025 Citywire Private Banking Awards in Zurich. These recognitions highlight the strength of a boutique model built on proximity, expertise, and an authentic relationship with every client.
The Bank was awarded the title of Best Boutique Private Bank, a category that honours institutions capable of combining top-tier expertise, agility, and closeness. At a time when business models tend to become more standardised, this distinction underscores the relevance of a bank that sees its human scale as a strategic asset.
Two individual awards further reinforced this success:
Both distinctions were awarded to Jérôme Morel, Wealth Advisor in Lausanne, whose dedication and quality of support embody the very spirit of Piguet Galland.
Beyond the trophies, these distinctions reward a model centred on human connection. At Piguet Galland, we believe wealth management is not limited to financial performance: it relies on a deep understanding of life projects, active listening, and the ability to deliver coherent, personalised, and evolving solutions.
This approach, which we call intimate banking, is part of our DNA. It stands as a deliberate alternative in a transforming industry, where standardisation sometimes threatens the quality of client relationships.
“While these awards honour us, our true strength lies in the people who embody excellence every day. They primarily reward the outstanding work of our teams, their commitment, and their ability to support clients with precision and care,” says Selman Bicaco-Urrutia, Head of Private Banking.
This triple recognition reflects the dedication of passionate men and women driven by a shared mission: to support each client sincerely and sustainably.
Backed by the solidity of Banque Cantonale Vaudoise and firmly anchored in French-speaking Switzerland, Piguet Galland continues to grow while preserving the agility and proximity that define a boutique bank. This resounding success at the 2025 Citywire Private Banking Awards confirms the relevance of a model where expertise, consistency, and trust form the cornerstone of the value proposition.