Piguet Galland, a private bank in French-speaking Switzerland owned by Banque Cantonale Vaudoise, is proud to unveil its new visual identity and announce the launch of its new website piguetgalland.ch, designed to offer its users an optimised and fluid browsing experience. Resolutely modern, distinctive, and elegant, the website embodies the philosophy of Piguet Galland and reflects the Bank’s commitment to sustainable development through its eco-design.
Modern, offbeat, and elegant.
The graphic design has been completely revisited, incorporating fresh colors such as lime and pastels that give the new website a distinctly modern feel. The photographic universe is also a key element of the new visual identity, with a mix of abstract photos and artistic images, treated with filters and shapes to forge a unique brand identity.
The website reflects the values which are fundamental to the Bank : constantly offering proximity to its clients and maintaining a human touch in all of its interactions. The values of integrity, teamwork, commitment, value creation, and enthusiasm are at the heart of Piguet Galland's corporate culture and are now conveyed through the Bank's new identity.
Expert information at the right place.
The new website ensures an optimised user experience with seamless navigation. "As a local bank with strong roots in French-speaking Switzerland, we aim to add value for everyone seeking information on topics concerning wealth management," comments Lucile Cottard, Head of Digital Acquisition and Marketing. "Our website acts as a gateway between users' digital searches and personalised contact with a wealth advisor."
Users can easily navigate across the fields of expertise of the Bank : private banking, professional clients, and asset management. The site includes a series of features designed to inform, educate, and engage visitors.- The weekly newsletter enables subscribers to keep up to date with the latest news and expert analysis from Piguet Galland's teams.
- The educational resource centre addresses a range of questions on topics such as investment management, wealth advisory services, pension planning, and financing. The resource centre also provides explanatory videos about the Bank's investment funds and certificates, white papers, and expert articles.
- Webinars and events : This section offers information about upcoming Bank webinars and events organised by the bank, open to the public, covering a broad range of themes, such as ESG investments, quarterly economic outlooks, and wealth-related topics including retirement and estate planning.
- New interactive tools : The Bank introduces interactive tools to gain a heightened visibility of visitors' needs. An online questionnaire is available to provide feedback on the new website as part of continuous improvement, and a chatbot is provided, to answer users' questions in real-time.
- Client testimonials : Bank clients share their experiences through a series of interviews.
Greater impact for better sustainability.
Sustainable web design is an approach that puts people and the planet first, in line with the principles of the Sustainable Web Manifesto: it is non-polluting, efficient, accessible, reliable, fair, and resilient. In its latest iteration, the Bank's website has been developed to integrate eco-design elements to reduce energy consumption, respect user privacy, and share content of genuine value.
Piguet Galland is committed to sustainability and aims to continue this eco-design momentum throughout the ongoing development of its website in the coming years. This year, the Bank has achieved the prestigious B Corp certification, a testimony of its dedication to sustainability.